MGMT305 U3 IP Research Paper Example | Topics and Well Written Essays - 750 words

MGMT305 U3 IP - Research Paper Example The online community is large and riddled with potential buyers and targeting the right content can help increase conversions and therefore sales. In particular, small and medium sized businesses are effectively employing social media channels and the web to increase their presence on the Internet thereby helping them build awareness about their business and attract potential customers. Matt’s Pizzeria is a local neighborhood pizzeria located at the corner of the street and the business is a small scale sole proprietorship owned by Mathew Pillington. The pizzeria sells ready to eat pizza and also specializes in making its own pizza dough and pizza sauce which is quite popular among the local community. The pizzeria is famous for its delicious pizza however it lacks online presence. By building an online blog or website, Matt’s Pizzeria can expand and grow its business in order to build awareness and cater to the taste buds of neighboring pizza lovers. Wind and Mahajan (2002) describe the new digital model as being based on knowledge rather than tangible assets as in the traditional business models. Similarly, for a successful online presence it is essential to carefully craft the content of the website or blog in order to target potential customers. The new business models define a revolutionized form of customer-business interaction at times of uncer tain external environment. Social media including Twitter and Facebook allow two way communications between business and potential consumers thereby enabling informative exchanges and real time feedback. In addition to opening a website, Matt’s Pizzeria can also create a Twitter account and a Facebook page for its business. This could help promote their business and help the business to quantify its growth and success in terms of analytical metrics. Content creation plays a vital role in attracting customers on social media

Colonial Corporations Term Paper Example | Topics and Well Written Essays - 2250 words

Colonial Corporations - Term Paper Example Their main intension was to strengthen their own economy at the expense of their colonies. Here in this case study the American Revolution is mentioned in a detailed way. Many American countries were under the rule of British. Their sufferings and problems which were aroused for the British rule are highlighted in this case. Colonialism is defined as the establishment of political power by a country in another territory. The powerful country maintains their authority over the occupied country and expands their territory over there. It explodes the acquired colonies. Colonialism develops unequal relationship between the colony and the colony power. The British colonial period started from 16th century and continued till 20th century. During this period many European powers acquired many colonies in Africa, Asia and America. By following colonialism the British Empire became the most extensive empire of the world. The country became the strongest global power. By 1921 this empire ruled around 570 million people. Their colonialism started by the territorial expansion through maritime policies. The British established commercial links with different colonies and ended in acquiring those colonies. They build up a Chartered company for the purpose of trade, colonisation and exploration. It was an association which was composed of shareholders or investors. This company permitted the British merchants to undertake different ventures. Gradually the companies started earning profit from the exploited colonies. Some of the British companies developed extensive administration on the colonies for their business ventures. England expanded its colonies in America by war. It gained control of New Amsterdam by negotiation. At the time of the Seven Years War the greater part of North America was controlled by British. Exploitation of the American colonies resulted in The American Revolution where thirteen colonies rejected the authority of British rule. The